Coke gets Tech-Savvy in Advertising

Coke is easily the most recognized brand globally and recently they installed some communication portal vending machines that they’re calling “Small world machines” in shopping malls in India and Pakistan.

Their idea was to use 3D technology and live streaming webcam feed through the glass so you can share a coke with someone in the other country.

So India and Pakistan don’t have the friendliest recent history but apparently these vending machines were quite the cause for intense excitement, high energy and cheer. Take a look at the video – what do you think?

I think their ad agency – Leo Burnett, has done a fine job with this one. Creating a viral ad campaign that is talked about in the news, has a positive political message and is interactive , all while improving the brands goodwill – thats the dream.